Paid Media Growth Director

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, AEO, and paid media. We’re obsessed with impact: it’s foundational to who we are, why we’re successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe. We seek an experienced Growth Director (Paid Media) to lead paid growth strategies for high-growth tech companies. You will develop and execute full-funnel media, measurement, and creative strategies that drive business results for our partners, and build the paid team that delivers them. Success requires strong problem-solving skills, an AI-first way of working, and ownership of complex, large-scale programs. This opportunity is full-time and fully remote, offering the flexibility to work from home. Come join us and help us build the best paid growth engines, everywhere that matters!

What you’ll do

Lead paid growth strategies for tech companies, managing $1M+ a month in spend across clients. Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads, including channel expansion and investment scenario planning. Design each client’s measurement plan: tracking, geo-holdout and in-platform lift tests, and MMM calibration. Decide what is incremental. Set creative strategy and the testing roadmap, turning research and test results into concepts and briefs. Run accounts AI-first: use AI workflows for audits, pacing, reporting, and optimization, and override them when they are wrong. Present insights and outcomes to executives in weekly, monthly, and quarterly business reviews, linking paid results with SEO and AEO. Support hiring and lead the paid team by building the team, designing playbooks, and coaching them on how to run highly effective paid programs.