The posting, in OpenAI's own words
archived Nov 13, 2026About the Team
OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity. We build the ChatGPT brand through integrated campaigns, creator and social programs, partnerships and cultural experiences. We work with local and global teams to make ChatGPT relevant and useful in people’s everyday lives.
About the Role
We’re looking for a hands-on Integrated Marketing Manager to lead Consumer and Brand campaigns across LATAM. The role is based in São Paulo and works closely with regional and global teams. You’ll turn consumer and cultural insights into a clear brief and a distinctive creative idea that shows why ChatGPT matters in people’s everyday lives. You’ll lead the work from strategy through production and launch, and build ongoing marketing programs that keep the brand relevant from always on to major campaigns.
Read the full posting ↓
In this role, you will:
Define the audience, cultural insight, brand objective and role for marketing in each program. Write clear creative briefs, guide concept development and give actionable feedback to internal creative teams and external partners. Own integrated consumer campaigns from brief through launch and measurement. Give paid, owned and earned media, social, creators, partnerships and experiences partners distinct roles in bringing the campaign idea to life. Develop locally originated campaigns and adapt global work for Brazil and other LATAM markets without losing the core brand strategy. Build and run ongoing consumer marketing programs around cultural moments and everyday needs. Set priorities, clarify who owns the work and use each campaign’s learnings to improve the program over time. Align local, regional and global partners on the campaign brief, channel roles and the decisions needed to deliver the work. Work with Creative, Production, Comms, Media and regional teams to make decisions and deliver on time. Partner with Product Marketing and Growth when a campaign depends on product claims or activation. Set campaign goals and a practical measurement plan up front, then use brand and channel results to improve the next round of work. Manage campaign resources,external partners, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.