Field Marketing Manager

Great products grow when people experience their value firsthand. We are looking for a Field Marketing Manager to design and scale programs that turn in-person engagement into enterprise pipeline. You will manage a full range of third-party sponsorships and Perplexity-led field events that drive awareness, deepen relationships with senior buyers, and accelerate opportunities. You will join a small field marketing team as an equal partner, working together to divide the portfolio based on company priorities, capacity, geography, and each person's strengths. This is a hands-on role for someone who can set the strategy and execute every detail. You will work closely with Sales, Product Marketing, Growth, Partnerships, and Customer Success to identify the right audiences, build programs around their needs, and turn each event into measurable business impact. The ideal candidate is a field marketing generalist who is equally comfortable evaluating a sponsorship, building a regional plan, hosting an executive dinner, working a conference floor, and analyzing pipeline conversion afterward. You may bring deeper experience in sponsored events or owned programs, but you should be ready to operate across both.

Responsibilities

Co-own the field marketing strategy. Work as an equal partner on a two-person field marketing team to build the portfolio around company priorities, target accounts, sales territories, product launches, and pipeline goals. Divide and conquer across programs while maintaining shared standards, visibility, and accountability. Turn field engagement into pipeline. Design every program around a clear audience, business objective, conversion path, and follow-up plan, from pre-event outreach through opportunity creation and deal acceleration. Own third-party event sponsorships. Evaluate conferences and sponsorship opportunities, recommend where Perplexity should invest, negotiate and activate packages, coordinate speakers and on-site presence, and build the pre-event and post-event motion required to produce a return. Run high-impact Perplexity events. Own executive dinners, vertical roundtables, regional roadshows, customer workshops, and hackathons that build pipeline and deepen relationships with senior buyers. Align tightly with Sales. Partner with Account Executives, SDRs, and Sales leadership on target-account lists, meeting goals, outreach, on-site roles, hand-raiser routing, and post-event follow-up. Represent Perplexity in the market. Lead on-site execution across conferences and owned events, including messaging, booth or venue experience, executive participation, customer meetings, and post-event conversion. Build integrated campaigns around field moments. Work with Product Marketing, Growth, Lifecycle, Social, Comms, and Partnerships to extend events through targeted outreach, content, digital programs, and sales activation before and after each moment. Own execution end to end. Manage agencies, vendors, venues, budgets, timelines, run-of-show, staffing, production, and contingency planning while maintaining a high bar for attendee experience. Measure outcomes, not activity. Instrument the path from invited account through registration, attendance, meeting, opportunity, and revenue. Track cost per attendee, meetings held, target-account engagement, sourced and influenced pipeline, deal acceleration, and program ROI. Build the field operating system. Create the planning cadence, intake process, event tiers, checklists, reporting, and retros required to scale the program and make investment decisions based on results.