The posting, in WHOOP's own words
archived Sep 3, 2026At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Director, Member Enablement within our Membership Services (MS) team to lead the technology, AI, knowledge, and tooling strategy that powers a premium service experience for WHOOP members. This leader will transform how members receive support and how our internal teams deliver it—leveraging AI, automation, intuitive servicing journeys, and a modern technology stack to reduce member friction, improve resolution, and enable increasingly personalized and scalable service. You will partner closely with Product, Business Technology, AI Software, and Operations to identify opportunities across the end-to-end servicing journey and translate them into technology and operational solutions that elevate the member experience.
RESPONSIBILITIES:
Define and lead the technology and AI enablement strategy for Membership Services , establishing a roadmap that improves member servicing journeys, reduces friction, increases resolution efficiency, and enables MS teams to consistently deliver a premium service experience at scale. Serve as the DRI for AI-powered member servicing , including the WHOOP AI support agent, owning its strategy, performance, accuracy, knowledge inputs, capabilities, and ongoing optimization while identifying opportunities to expand effective AI-assisted and automated resolution across the member journey. Own and continuously improve the Membership Services technology ecosystem , evaluating and optimizing the tools, platforms, integrations, workflows, and automation that enable MSRs and operational teams to serve members efficiently and effectively. Lead Knowledge & Content strategy for human and AI servicing , ensuring WHOOP product and policy knowledge is structured, accurate, accessible, and optimized to power consistent, high-quality resolution across self-service, AI, and human support experiences. Identify and eliminate friction across end-to-end member servicing journeys , using member feedback, operational data, servicing trends, and emerging technology to prioritize opportunities and partner cross-functionally on solutions that improve member sentiment, resolution, and effort. Partner deeply with Product, Business Technology, AI Software, Business Analytics, and Operations to translate Membership Services needs into scalable technology solutions, influence product and platform roadmaps, and ensure new capabilities deliver measurable improvements for both members and internal teams.