The posting, in WHOOP's own words
archived Nov 14, 2026At WHOOP, we’re on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Marketing Partnerships Lead - Elite Performance, based in Boston, to build and manage relationships with the world-class athletes, coaches, practitioners and sporting organizations who use WHOOP. This role is global in scope and plays a critical part in growing WHOOP’s presence, credibility and visibility across elite sport. Reporting to a Senior Lead based in Dublin, Ireland, the successful candidate will work from our Boston office four days per week and should be prepared to travel up to 30% of the time.
RESPONSIBILITIES
Build and manage relationships with elite athletes, coaches, practitioners and sporting organizations to support the rollout and implementation of WHOOP within World Class sporting environments. Deliver a white-glove partner experience, owning onboarding, product fulfillment, servicing and day-to-day relationship management. Act as the primary customer-facing point of contact for elite organizations using WHOOP, capturing their feedback and representing their needs to Product, Engineering and Performance Science teams. Identify and prioritize the athletes, teams and organizations that will grow WHOOP’s presence across priority sports, categories and markets. Turn organic product adoption into earned visibility, working with PR, Social, Creative and Brand teams to develop athlete-led content and storytelling around key sporting and cultural moments. Build a pipeline of relationships that can grow into future WHOOP partnerships, working closely with the wider Sports and Talent team. Help shape and deliver new programs that extend WHOOP’s reach across sport. Share ownership of the function’s budget, tracking spend and reporting on the impact it delivers. Partner with Country Marketing teams to activate athletes and organizations across regional initiatives, and maintain an up-to-date calendar of key sporting moments. Track and report on the health of the partner network, including active organizations, adoption and retention, earned media value and PR mentions. Build the processes, trackers and playbooks that allow the function to scale. Represent WHOOP professionally at competitions, team facilities, events and partner activations.
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QUALIFICATIONS
4-6 years of experience in sports marketing, athlete relations, partnerships or account management at a global or consumer-facing brand, sporting organization or agency. Direct experience working within or alongside elite sporting organizations, for example as a former athlete, a member of performance staff, or an account manager serving professional teams. Strong understanding of the global and US professional, collegiate and Olympic sport landscape. Excellent relationship-building skills, with the credibility to work confidently with athletes, coaches, performance staff, agents and senior stakeholders. Ability to translate partner feedback into clear, actionable input for Product and Engineering teams. Experience managing budgets and reporting on outcomes. Excellent organizational, communication and skills, with the ability to manage multiple priorities simultaneously. Comfortable working across time zones with a manager based in Dublin and stakeholders around the world. Proactive, collaborative and solutions-oriented, with a willingness to take ownership and work independently in a fast-paced environment. Willingness to travel up to 30% of the time, including internationally on occasion, and to support occasional weekend events. Bachelor’s degree in Marketing, Communications, Business, Sports Science or a related field, or equivalent practical experience. Strong commitment to embracing and leveraging AI tools in day-to-day work, ensuring AI-assisted output meets the same high standards as personal contributions. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The US base salary range for this full-time position is $100,000 - $150,000 . Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.