Growth Marketing Lead

San Francisco, CA | New York City, NY | Seattle, WA

Posted$320K to $400Kfirst seen Oct 7, 2026updated Oct 7, 2026

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The posting, in Anthropic's own words

archived Oct 7, 2026

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About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO. We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

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Key responsibilities

Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale Build campaigns and programs for consumers, developers, and businesses Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

Growth Marketing Lead

The posting, in Anthropic's own words

About Anthropic

About the role

Key responsibilities

Minimum qualifications

Preferred qualifications

Annual Salary:

Logistics

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