The posting, in BrainPOP's own words
archived Oct 23, 2026For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.
About the Role
BrainPOP is building a simpler, more scalable way for teachers and individual schools to discover, buy, experience value from, and grow with our products. We are looking for a commercially minded, hands-on growth operator to turn that opportunity into a scaled capability. Reporting to the Senior Director, Growth & Lifecycle, you will own the commercial operating plan for Classroom and eligible single-school customers served through self-service and scaled commercial motions. This is a hands-on build-and-operate role: you will turn customer insight into better commerce experiences, automated journeys, and measurable growth. You’ll work alongside the Growth team and partners across Product, Engineering, RevOps, Data, Finance, Sales, and Customer Success. You own the commercial plan and results; your teammates continue to lead their channels, platforms, and technical work. You’ll build hands-on using shared customer-contact and quality standards, and work with the Senior Director, Growth & Lifecycle when priorities compete or changes need broader approval. This role is either hybrid in our NYC office or remote in the US, Eastern time zone preferred. Travel to NYC HQ for onsite team collaboration may be required 1-2 times per year, or more as needed. What You Own The Small Account commercial plan: Build the plan to reach revenue goals for small accounts, track progress, and adjust when results fall short. The E-commerce buying experience: Make it easier for customers to move from trial to purchase, complete checkout, renew, and upgrade. What to improve through automation: Decide which customer and business problems to tackle through automation, and recommend where to invest time and resources. Testing and learning: Run experiments, measure what works, and decide what to expand, change, or stop within agreed budgets and priorities.
Read the full posting ↓
In this Role, You Will
Commercial performance and experimentation Develop and operate the small accounts operating plan, balancing acquisition, retention, expansion, and customer economics. Establish baselines and track results through a clear reporting and forecasting cadence. Diagnose revenue leakage and run focused experiments, scaling what works and stopping what does not. Recommend priorities, investments, and corrective actions based on customer evidence and commercial impact. Commerce experience and automation Define and prioritize commercial requirements for self-service purchase and subscription capabilities, translating them into build requirements and acceptance criteria. Continuously improve purchase conversion using customer feedback, funnel analysis, and approved pricing and packaging tests. Design, build, and optimize assigned commerce workflows, including audience logic, triggers, exit conditions, and performance monitoring. Adapt existing onboarding and engagement programs to segment needs using agreed activation milestones, without creating parallel customer communications. Expansion and operational delivery Identify and validate usage and purchase signals that indicate readiness for upgrades or institutional expansion. Define segment-specific qualification and handoff requirements, including when customers move to higher-touch coverage. Specify the data, account visibility, and routing needed to make the motion reliable. Drive initiatives from requirements through launch and measurement, including operational readiness, playbooks, and feedback loops.
You Are
You are equal parts strategic thinker and hands-on builder, comfortable turning revenue goals into a practical plan and building, testing, and improving the workflows and buying experiences that deliver results. You are commercially minded and data-driven, curious about where customers get stuck and disciplined about using experiments, customer insight, and performance data to decide what to improve, scale, or stop. You understand subscription businesses and digital commerce, with genuine empathy for K–12 educators and a commitment to making it easier for teachers and schools to buy, renew, and grow. You are a highly collaborative operator, able to bring structure to ambiguity, manage complex projects, and move work forward across Marketing, Product, Engineering, and RevOps—taking clear ownership while respecting others’ expertise and responsibilities.