The posting, in Code for America's own words
archived Oct 28, 2026Code for America believes government can work for the people, by the people, in the new digital age, and that government at all levels can and should work well for all people. For more than a decade, we’ve worked to show that with the mindful use of technology, we can break down barriers, meet community needs, and find real solutions. Our employees build and transform government and community tools and services, making them so good they inspire change. We merge the best parts of technology, nonprofit, and government to help support the people who need it most. With a focus on transparency and fairness, and deep empathy for partners in government and community organizations and the people that our partners serve, we’re building a movement of motivated change agents driven by meaningful results and lasting impact. At Code for America, you contribute to exciting work while learning and developing in a supportive and flexible environment. Our compensation and benefits are holistic and thoughtfully curated to represent our employees and our mission. Help us drive real generational change that lasts. Code for America is looking for a talented Director, Product Marketing who will will drive product marketing work across our full portfolio — from early-stage tools still being validated to more mature products — and across both the institutions we partner with and the people those products ultimately serve. In this role you will lead the go-to-market strategy and bring it to life, working closely with Product, Outreach, Program, and Marketing & Communications. As this function takes shape, you’ll decide important focus areas such as which delivery areas need what kind of support and what assets, processes, and/or capabilities we need to prioritize, for the highest impact. .
About the role:
Director, Product Marketing This role will report to the Sr. Director of Product Management and is expected to travel no more than 10% of the time. Code for America is based in California and can employ those who reside full-time within the United States. This is a remote position.
Read the full posting ↓
In this position you will:
Set go-to-market strategy and positioning Define positioning and messaging for our products, developing distinct approaches for government and institutional partners, as well as clients Code for America directly serves Write and guide the development of plain, accessible messaging for people navigating complex systems, often with limited time, trust, or prior exposure to these services Prioritize target audiences, and shape strategy to address the barriers keeping them from adopting our products Build and own the go-to-market plan for each product — audience, channels, messaging, sequencing — adapting it to the product's stage, from early validation to scaled growth Coordinate product launches so product readiness, messaging, and distribution activity are aligned and on schedule Build proof points, such as case studies, usage data, and client/partner stories that support broader storytelling and visibility into our reach and impact Enable partners and channels Build toolkits, templates, and core messaging that Outreach and other frontline teams can adapt across channels and partner types Prioritize enablement investment toward the partners and channels with the greatest reach and impact Measurement and Learning Define what success looks like for each go-to-market effort and what we most need to learn at each stage Design and run experiments on messaging, channel, and segmentation, and turn adoption, engagement, and conversion data into changes in strategy Bring enough fluency in paid, search, and SEO channels to brief, direct, and evaluate specialist or contractor execution where those channels are part of the mix Cross-Functional Partnership Partner closely with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science to turn strategy into results across the portfolio Build trust and shared context with teams and stakeholders across a still-maturing function Bring a product marketing perspective into discussions big and small, from early product strategy through execution Managing Contractors and Agency Partners Manage contractors or agencies supporting demand generation and other specialized execution Set clear expectations and review quality to ensure external work stays aligned with go-to-market strategy Other duties as assigned Engage in ad hoc projects and initiatives as required by organizational need