The posting, in Crunchyroll's own words
archived Sep 22, 2026About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About the role
Crunchyroll is seeking an execution-focused Manager, (GTM) to support the UCANZ region (United States, Canada, Australia, and New Zealand). This individual will play a critical role in driving the planning, execution, and operational excellence of regional GTM initiatives, partnering closely with cross-functional teams to deliver subscriber growth and business objectives. You will help drive GTM execution for Crunchyroll's owned-and-operated platform and key distribution partners, including Amazon, Apple, Google, YouTube, Roku, Comcast, PlayStation, Samsung, and others.
Read the full posting ↓
Drive Go-To-Market Execution
Lead the day-to-day execution and coordination of GTM initiatives across the UCANZ region, ensuring workstreams are aligned with strategic priorities and have clear owners, timelines, dependencies, and next steps. Partner with cross-functional stakeholders to coordinate campaigns, partner initiatives, and regional priorities across Marketing, Content, Lifecycle, Analytics, Operations, Product and Business Development. Establish clear project plans, trackers, timelines, dependencies, risks, and mitigation strategies for multiple concurrent initiatives so stakeholders have current visibility into progress, dependencies, decisions, and areas requiring attention. Drive accountability across stakeholders, proactively removing blockers and ensuring successful execution.
Performance Analysis & Business Insights
Track regional business performance against subscriber, engagement, revenue, and campaign targets. Analyze performance versus plan, identify trends, risks, and opportunities, and provide actionable recommendations to improve business outcomes. Partner with Analytics, Finance, Lifecycle, and User Acquisition teams to develop reporting frameworks and performance dashboards. Monitor key GTM KPIs and prepare regular executive-ready reporting on regional performance, market trends, and operational health, and key risks. Leverage data to inform prioritization, resource allocation, and future GTM strategies.