Sr. Growth Marketing Manager

What You'll Do

Demand Generation Strategy & Campaigns Lead the growth and pipeline strategy: design and execute an integrated plan across paid, content, social, and lifecycle programs, with the roadmap and budget to hit awareness, conversion, and pipeline targets. Build and manage always-on and campaign-specific nurture programs including drip sequences, segmentation, and A/B testing, in coordination with sales development. Own end-to-end execution for webinars tied to active demand gen campaigns (platform administration, promotion, registration, and follow-up). Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement. Programs & Partnerships Own content syndication, third-party promotions, and paid placements end-to-end — from vendor selection and contracting through asset delivery, lead handoff with marketing ops and SDRs, and performance tracking. Build and maintain campaign planning templates and calendars that keep cross-functional stakeholders aligned on timing, assets, and channels. Paid Media & Search Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages. Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting to inform budget conversations. Maintain and refresh our ICP and target persona/title lists each half or after major launches, feeding both paid and account-based targeting. Social Media Own day-to-day management of FourKites' social channels with agency support on execution: copywriting on 2-3 posts weekly, final QA on all posts and graphics, community moderation, and photo/asset sourcing. Serve as the go-to resource for internal teams looking to get social content published, ensuring everything meets brand and voice standards. Cross-Functional Collaboration Partner closely with the Director, Corporate Marketing on campaign strategy for nurture and webinar programs. Partner with content, PR, and product marketing to align demand gen campaigns with major company moments (product launches, positioning shifts, analyst events). Partner with marketing operations on analytics and reporting infrastructure — pipeline sourced/influenced, cost per opportunity, and channel-level ROI — so performance data is reliable and accessible across campaigns. Own continuous improvement across all campaigns: regularly test, measure, and iterate on targeting, messaging, and spend allocation based on performance data, rather than treating campaigns as set-and-forget. What You Bring 6+ years of B2B demand generation or growth marketing experience in enterprise SaaS. Experience in supply chain, logistics, or transportation technology and is a plus. Hands-on email marketing experience, including building nurture sequences, managing segmentation, and reporting on engagement and conversion. Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns, from strategy through execution and optimization is preferred. Experience owning a webinar program (platform administration, promotion, and reporting) is a plus. Comfort managing organic social channels day to day, including community moderation and content QA. Strong instincts — comfortable building and maintaining the templates, processes, and calendars that keep a marketing team organized. A collaborative style; you'll work closely across Sales, Marketing, and Product and need to bring people along rather than execute in a silo. Comfort working with data to track performance — you don't need to build dashboards yourself, but you should be fluent enough in the numbers to know what to test next. Strong writing skills — clear, human copy for campaigns and social, even if long-form content isn't your primary focus. What Success Looks Like In your first 90 days: you'll have taken ownership of the paid media, social media, and webinar programs, be fluent in current campaign performance and ICP targeting, and have a working rhythm established with the Director, Corporate Marketing on nurture and webinar strategy. By month six: you'll be running demand gen campaigns independently end-to-end, have a content syndication program live and generating qualified leads, have improved reporting visibility into pipeline sourced by channel, and have tightened up campaign planning processes for the broader marketing team. We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!