The posting, in Hasbro's own words
archived Sep 8, 2026We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. 职位名称：全国重点客户经理 --- 玩具 /IP 授权相关行业经验优先 所属部门： 销售部 工作地点：上海 岗位职责： ● 单 IP 全渠道管理，渠道整体运营管理，制定并执行销售计划，完成销售目标。 ● 策划并执行渠道促销活动，提高销售额和用户转化率。 ●版权对接，负责授权品类的整体规划，根据市场趋势，制定有效的产品及渠道策略 ●授权产品选品及协同渠道设计开发渠道针对的限定产品（如主题乐园， Mini-so ， Top-toy 等渠道产品需求） ●联动市场部门，策划基于 IP 为导向的营销活动，最大化 IP 声量及销售转化 ● 分析市场动态和竞争对手情况，制定相应的营销策略。 任职要求： ● 本科及以上学历，电子商务、市场营销等相关专业。 ● 3 年以上玩具，母婴货文创行业采购，商品管理及渠道销售经验，有玩具渠道管理经验或者授权玩具及 IP 衍生品相关行业工作经验者优先。 ● 熟悉线上平台零售模式，线下零售的运营规则及经销商管理经验。 ●有将枪的商业敏感度，对动漫，游戏，潮流文化有较强的敏锐度，能够贴合 IP 热度走势，具备一定的选品能力。 ● 具备良好的团队管理能力和沟通协调能力。 ● 有较强的数据分析能力和市场洞察力。 Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Health & Wellness Time Off to Recharge Financial Well-being Life & Family Support Volunteer and Community Initiatives Learning & Development Exclusive Perks Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.