Manager Global Brand Development & Marketing

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. The Manager, Global Brand Development & Marketing – Transformers helps develop marketing strategies, brand-building efforts, and best-in-class consumer executions for Transformers, one of Hasbro’s most iconic global brands. This role will help bring the Transformers brand and priority products to life for fans and consumers around the world, translating global brand strategy into compelling, culturally relevant marketing programs and experiences. The Manager, Global Brand Development & Marketing – Transformers will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers — all in an effort to present Transformers and its products to consumers in unforgettable ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help Transformers stand out and connect with both existing fans and new generations of consumers. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA. A day in the life of a Manager Global Brand Development & Marketing: Responsible for translation of Transformers brand strategy into integrated go-to-market plans for priority products and initiatives, inclusive of objectives, positioning, target audiences, and channel mix. Execute Transformers campaigns and brand activations across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies. Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward. Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate. Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining Transformers brand cohesion and consistency globally. Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact. Manage project timelines, budgets, and deliverables for assigned Transformers initiatives, ensuring executional excellence and on-time delivery. Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions. Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content while honoring the distinctive identity and legacy of Transformers. Stay curious and proactively identify new formats, platforms, partnerships, and cultural moments that can help Transformers connect authentically with fans, families, collectors, and new audiences. Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders.