The posting, in Hasbro's own words
archived Oct 22, 2026We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Senior Manager, Ad Operations and Paid Media (Lumee) Location: London, UK Hybrid working x 3 days (Tues, Wed, Thurs in office) Who are we? Lumee was launched in 2026 with the aim to deliver premium family advertising solutions to brands and agencies, in a brand-safe and scalable way, through the world's most beloved children's entertainment IPs. Lumee is a joint venture between Hasbro and Animaj, a next-generation media company that brings high-quality and inspiring brands to kids and families worldwide. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more. Lumee’s premium and iconic owned and operated family YT/CTV channels include Peppa Pig, My Little Pony, Pocoyo, Maya the Bee, Transformers, Power Rangers, PJ Masks, to name a few. Lumee also represents Disney’s family YT/CTV reservation media channels in the US and LATAM, including Disney Junior and Disney Channel. According to Comscore, that means Lumee has access to 33MM US households and over 100BN annual YouTube views — all within a premium, brand-safe, family-friendly environment that advertisers trust. We are a fast-growing company aimed at changing the paradigm in the kids' entertainment industry.
The role:
The Senior Manager, Ad Operations and Paid Media will help run the global day-to-day operations, management, and integration of Lumee’s digital advertising inventory on YouTube/CTV/FAST, and analytical reporting of media operations, and be across paid media bookings from start to end, e.g creating media plans, campaign setup, reporting needs to clients and PCRs. You will need to be a creative thinker who can juggle multiple and diverse responsibilities, with a strong emphasis on organization and meticulous attention to detail! This is a fast-paced role with growth potential that requires proactivity, a strong work ethic, and attention to detail. Lumee’s Ad Ops team is expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can create new, innovative, and effective marketing solutions for the family market on YT/CTV/FAST. It’s a chance to work with some of the biggest brands in the kids and family space, and build inside an organization shaping how the next generation watches, plays, and buys.
Read the full posting ↓
Responsibilities:
Manage relationships with a set of external partners and work closely with internal stakeholders such as the Ad Sales/Client Partnerships and Finance teams.
Requirements of the role will include the following:
Oversee the planning, execution, and delivery of reservation media campaigns across Lumee’s digital portfolio on YT/CTV/FAST from start to finish. Proactively work with the commercial sales team to identify and drive opportunities for monetization of Lumee’s ad products. Drive and take ownership of Lumee’s ad offerings through Google Ad Manager (and Springserve). Attend client meetings where required, both in pitch and post-campaign stages. Act as point of contact with the commercial sales team - deliver media plans to the sellers, answer operational questions from agencies/clients, and be the fountain of knowledge on everything media ops. Develop strong relationships with the Finance team to aid and improve the campaign reconciliation process and be across the end of campaign/monthly billing. Derive insights and trends from media campaigns to inform optimizations and identify opportunities for enhanced targeting across future campaigns. Preferred Experience Experience using video ad servers (Google Ad Manager, Freewheel, Springserve, DV360 preferred). Experience working in the family entertainment space is a plus. Strong experience with digital video advertising on YouTube/CTV/FAST, and YouTube campaign management. Confident with GAM, checking avails + reporting. Strong experience of programmatic advertising including Programmatic Guaranteed (PG). A very strong working understanding of video ad protocols (e.g., VAST) and troubleshooting campaigns. An understanding of Google Ads is desirable. Strong working knowledge across the Google Workspace, including Google Sheets, YouTube Analytics, and Google Looker Studio. Confident communication skills. Excellent analytical skills and close attention to detail.
Expected Outcomes after 12 months at Lumee:
After 90 days: Understanding systems, stabilizing operations, and quick problem-solving. After 6 months: Process improvements, team performance, and measurable impact on revenue operations. After 12 months: Scaled operations and influence across the business. Apply now for this amazing opportunity! Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Health & Wellness Time Off to Recharge Financial Well-being Life & Family Support Volunteer and Community Initiatives Learning & Development Exclusive Perks Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.