The posting, in HelloFresh's own words
archived Oct 30, 2026Job Description
As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity. This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ.
You will...
Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand. Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels. Develop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling. Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments. Collaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising placements and features. Partner with Product Strategy, Growth, and Analytics to track campaign performance, evaluate customer behaviour, and deliver actionable post-launch reviews. Shape local product marketing strategy by applying customer research, commercial priorities, and competitive intelligence to drive ongoing engagement and retention.
Read the full posting ↓
You have...
5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses. A proven track record of managing and delivering multi-channel product launches or merchandising initiatives from brief through to launch. Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints. Strong commercial acumen and analytical capability, with experience using customer insights and data to guide decision-making. Exceptional project management skills with meticulous attention to detail and experience navigating complex cross-functional or global matrix teams.