The posting, in LG Electronics's own words
archived Oct 23, 2026Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Responsibilities:
Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing. Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic. Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners. Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement. Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.
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Qualifications:
Bachelor's Degree in Marketing or a related field 10+ years experience in marketing roles with major consumer brand Experience in Product Marketing as it pertains to product marketing communications and product management Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning Demonstrated successes working effectively with sales teams is required Budget and agency management experience, including PR, advertising, creative services and production is required Proven leadership/management skills with effective oral, written and interpersonal communication skills is required Must be a highly engaged leader who is cognizant of the changes in the marketplace Ability to build consensus and obtain organizational alignment for initiatives is required A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred Recruiting Range $140,000 — $180,000 USD