The posting, in Liftoff's own words
archived Oct 1, 2026Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About this team:
At Liftoff, the View Master team plays a crucial role in the company's success. Our team builds mobile SDKs (iOS, Android, Windows), and systems that connect Liftoff’s publishers with advertisers, managing applications, campaigns, and creatives that feed into our ad serving pipeline. We create innovative advertisements viewed by millions daily, ensuring a seamless user experience and optimizing ad performance. We're a group of innovative engineers who leverage the latest technology to develop efficient and scalable systems. If you're passionate about building and scaling low-latency, high-throughput systems, we'd be delighted to speak with you!
Read the full posting ↓
Responsibilities:
Own the technical direction for new ad format development in the SDK, driving decisions on native/web architecture and cross-platform compatibility without needing detailed direction Independently scope and lead ambiguous, cross-team initiatives from problem definition through rollout — e.g., overhauling automation quality and creative/SDK interoperability Drive multi-quarter improvements to system efficiency, reliability, and rendering performance, owning tradeoffs between short- and long-term solutions Set and evangelize testing strategy and standards (unit, integration, automated) across the team, not just execute against existing practices Design and drive experimentation and canary-release strategy for ad unit performance, including recommending which approaches to pursue Technically lead and mentor other engineers on the team, including guiding junior/mid-level engineers' project work and growth (not just informal mentorship) Represent the team in cross-functional and roadmap discussions, influencing prioritization and scope rather than only attending for alignment Uphold and help define the team's engineering bar for code quality, security/privacy, cost efficiency, and production hygiene (oncall, monitoring, documentation) Contribute to hiring and leveling: participate in interviews, help hold the technical bar for the role