The posting, in Reformation's own words
archived Nov 1, 2026Who we are:
Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025 , Circular by 2030 , and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal , and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it. We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA . We innovate across categories like accessories , swimwear , and sleepwear , and we reach millions of people with campaigns like this , this and this . None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.
Work Location/ Schedule:
Available to work a minimum of 30 hours per week, but up to 40 hours per week Daily open availability across a full 7 day work week Able to work flexible schedule (days, nights, weekends, & holidays if required to meet the needs
Read the full posting ↓
Full Time Sales Lead
At Reformation, the sales lead is an elite sales professional and a central figure in the Reformation store ecosystem. This is an elevated, commission-based role designed for a high-performing entrepreneur who views retail as a career. You are a Wardrobe Consultant, responsible for managing a private book of business, driving exceptional SPH, and acting as a trend authority. You don't just facilitate transactions; you foster long-term loyalty through expert service and sophisticated clienteling leading to transformational experiences. Reporting to the Store Manager, essential responsibilities include but are not limited to:
What You’ll Do
Drive Performance & Revenue Own Your Business: Consistently meet and exceed individual sales goals with a relentless focus on driving a high SPH (Sales Per Hour) and KPI’s. Customer Mindset: Act as an entrepreneur within the store, leveraging your product expertise to maximize every customer interaction. Proven Excellence: Maintain extraordinary customer feedback scores (NPS) by delivering an elevated service level that surprises and delights. Strategic Styling: Move beyond single-item requests to provide styling consultations, anticipating your client's needs for their entire seasonal wardrobe.
Sales & Operational Ownership (Keyholder):
Opening & Closing: Ensure the store is ready for business the day of and for the next morning, according to the opening and closing checklist. Serve as a trusted keyholder responsible for opening and closing of the store, ensuring all operations, and visual standards are flawlessly executed. Safety & Compliance: Act as the primary leader for facility issues, loss prevention incidents, and emergency procedures during assigned shifts. Seamless Sales Leadership: Maintain sales floor energy and service standards during your segments, acting as the point of contact for the team and customers ensuring flawless store operations that keeps our elevated service seamless from open to close. Transition Management: Conduct chat-ins and handovers during segment changes to communicate key information, ensuring no service gaps occur during staff breaks by maintaining a minimum coverage ratio on the sales floor. Floor Leadership: Lead the sales floor energy and adjusting staff in real-time to balance task business needs, serving as the leader for customer escalations and employee inquiries, and maintaining a solutions-first mindset to keep store energy high. Visual Excellence: Uphold the VM Guidelines throughout your segment, ensuring recovery during time periods. Performance Coaching: Provide in-the-moment coaching and support to associates to ensure sales and service align with the Ref’s service model. Master Clienteling & Retention Build and Manage a Book: Actively generate and manage a personal client database using Endear and other digital tools to drive repeat business and private appointments. Clienteling: Execute personalized, product-focused, and purposeful outreach strategy to ensure your clients are the first to know about new drops and community activations tailored to the client’s specific "Ref Journey" and life milestones. Wardrobe Curation: Go beyond the "plus-one", style head-to-toe looks that anticipate your client's needs for their entire lifestyle. Appointment Culture: Proactively schedule and host one-on-one styling appointments, providing an elevated, "white-glove" experience that secures customer retention. Brand & Product Authority Sustainability Educator: Act as a brand ambassador, sharing the Reformation story and educating customers on our mission to be a circular, climate-positive leader. Product Expert: Share deep product knowledge with genuine enthusiasm, translating technical sustainability details into benefits for the customer. Feedback Loop: Communicate high-level product feedback to leadership to help continuously improve our merchandising and assortment. Team Mentorship: Lead by example on the floor, modeling the sales and service model and sharing pro-tips with the broader team to elevate the collective service level. Operational Excellence Floor Standards: Ensure the selling floor reflects brand standards at all times, including meticulous attention to visual merchandising and steaming. Integrity: Understand and uphold inventory accuracy, loss prevention standards, and a professional, productive work environment.