Sr. Director of Events & Experiential

Smartly is seeking a strategic, commercially-minded Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. Moving beyond traditional event coordination, this role is a core commercial growth driver and brand steward. Reporting directly to marketing executive leadership, the Senior Director will lead a global team across New York and London to design, execute, and scale tier-1 industry summits, Customer Advisory Boards (CAB), and regional executive activations. The Director of Events & Experiential will also be responsible for overseeing Employer Brand Experiences and Workplace Events.

What You Will Do

Commercial Growth & Pipeline Acceleration Drive Event-Influenced Revenue: Own global commercial event strategy to expand event-influenced sales pipeline. GTM Anchor Campaigns: Position flagship event activations (e.g., Cannes Lions, regional executive forums) as primary forcing functions that compel product, sales, and marketing teams to rally around unified market narratives and GTM launches Pipeline Attribution & Sales Enablement: Partner closely with Marketing Operations (MOPs) and Revenue Operations (RevOps) to leverage automated 4-, 8-, and 12-week post-event pipeline reporting Equip Sales and Customer Success teams with actionable post-event attendee insights via follow-up assets from PMM & Enablement Brand Reputation, Experiential Strategy & Agency Governance Experiential Storytelling & Tier-1 Summits: Conceptualize and direct high-visibility experiential activations that solidify Smartly’s market leadership, thought leadership, and employer brand advocacy Agency Ideation & Vendor Management: Direct external creative agencies for experiential ideation and event production, maintaining internal team focus strictly on operational governance, fiscal management, and execution SLAs Executive & Analyst Integration: Align high-touch executive programs with PR, corporate communications, and industry analyst touchpoints (targeting an increase in 3rd-party market validations) Retaining & Growing Existing Business Customer Retention Target: Structure customer-facing event tracks, certification workshops, and executive immersions to retain and grow existing business Customer Advisory Board (CAB) Leadership: Lead the strategic agenda, content curation, and operational execution for the global Customer Advisory Board to deepen executive client partnerships Product Adoption & CS Alignment: Collaborate with Customer Success to embed product education, alpha/beta invitations, and customer case study opportunities directly into event programming Scope Control & Process Governance Fiscal & Budget Discipline: Direct multi-million dollar annual event operating budgets, daily invoice tracking, and vendor negotiations to ensure agile capital allocation Lead Window Enforcement: Require cross-functional partners (Partnerships, Product Marketing) to adhere to strict 12-week lead times and standardized briefs for joint co-marketing activations