The posting, in ZoomInfo's own words
archived Sep 29, 2026ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Overview
We are seeking a Principal Product Analyst to own ZoomInfo's PLG measurement system - the framework that defines how the company evaluates customer adoption, monetization, retention, and growth across its product portfolio. This is not a traditional reporting or dashboarding role. It is a strategic leadership role responsible for defining how the organization measures PLG success, identifying the behaviors that drive business outcomes, and generating the insights that shape product investments and growth strategy. The ideal candidate combines strong analytical depth with operational rigor and a builder mentality. They are comfortable operating in ambiguity, leading investigations from scratch, and influencing decisions across Product, Engineering, Go-To-Market, and Leadership teams. They also embrace AI-native ways of working, leveraging automation and emerging technologies to fundamentally improve how analytics is performed and scaled. PLG experience is a plus but not required.
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Product Growth Measurement & Operating System
Define and own the measurement framework for ZoomInfo’s PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion. Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks. Define leading indicators that predict customer activation, product adoption, conversion, retention, and expansion outcomes. Ensure measurement consistency across products, teams, and business units, enabling a unified view of customer growth and product performance. Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions.
Customer Journey Analytics & Growth Diagnostics:
Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention. Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion. Develop customer segmentation frameworks that reveal differences in growth outcomes across personas, customer segments, and product experiences. Lead investigations into significant changes in PLG performance, diagnosing root causes and quantifying business impact. Identify the behaviors and product experiences most strongly associated with successful customer outcomes and long-term value creation.