The posting, in Rover's own words
archived Oct 21, 2026Who we are:
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees. Want to make an impact? Join our pack and come work (and play!) with us.
Who we are looking for:
Rover is looking for a Director of Pet Parent Journey & GTM to join our Pet Parent Organization. In this role, you will build and drive consistent go-to-market strategies and initiatives for all pet parent–facing investments, you will own pet parent communications strategy, alignment, and execution, and you will own the message architecture and journey documentation that every pet parent touch point ladders up to. This will include owning the end-to-end global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives. This is a high-impact role that requires a unique blend of strategic vision and hands-on execution. You will be equally comfortable aligning executive stakeholders on long-term journey strategy as you are digging into the day-to-day decisions that determine whether a pet parent books, returns, and stays.
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What you’ll own
You own the strategy across the areas below. Execution is delivered hand-in-hand with cross-functional partners, and your job is to define what good looks like, set the framework, hold the alignment, and make sure the pieces reinforce each other rather than fragmenting by team, brand, market, or channel. Pet parent GTM. The end-to-end strategy for taking demand-side initiatives to market: positioning, channels, messaging, sequencing, and measurement, applied consistently across services, brands, and countries. You will partner with Product, UX, Marketing, International, and brand teams to ensure its effective and scalable execution. Pet parent communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar, across both UX and non-UX touch points. You will partner with Lifecycle, Product, UX, and International to ensure its effective execution. Message architecture and journey documentation. The brand-aligned message pillars for pet parents and the single source of truth that all journey content must ladder up to, reviewed at launch and audited for consistency across live journeys. Consideration and the active shopper. The alignment between off-platform communications and the active shopper journey in UX, so that lifecycle and consideration are developed as one plan rather than two that get reconciled after the fact. You will partner with UX, Lifecycle, and Performance Marketing. Pet parent voice and feedback. The strategy and the mechanisms by which pet parent sentiment, feedback, and lived experience are measured, surfaced, and acted on. You define the signals, set the cadence, and hold the company accountable to what pet parents tell us. You will partner with Data Science, UX Research, Product, and Operations.