Director of Sales & Marketing

Responsible for providing strategic leadership for all sales and marketing activities for Villa Rosa Kempinski and Olare Mara Kempinski, maximising total hotel revenue and market share while protecting the Kempinski brand standards and delivering exceptional guest experience. Develop and execute the annual commercial strategy and business plan for both properties. Drive market share growth across key segments. Work closely with Revenue Management to optimise pricing, inventory, and distribution across channels. Identify new business opportunities, partnerships, and feeder markets for both Nairobi and Masai Mara. Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives. Ensure that regular and appropriate communication is carried out with the Global Sales Offices that assist the Hotel Sales & Marketing team in achieving their goals. Own the annual marketing and communication plan for both properties in line with Kempinski brand guidelines. Oversee all brand, digital and offline marketing activities. Work with regional/corporate marketing and PR agencies to secure strong media coverage and brand visibility in key markets. Monitor ROI of all marketing spend and optimise channel mix. Represent the hotels in local and international industry forums, tourism bodies, and community/CSR initiatives. Ensure adherence to Kempinski sales and marketing standards, systems, and reporting requirements. Oversee accurate and timely reporting (forecasts, budgets, month‑end commentary, pipeline, account production, market intelligence). Supervise the quotations of group and travel agency rates as well as international corporate rates offered for multinational companies (directly or through travel consortia’s). Make sure that the respective Kempinski Global Sales Offices are informed of such quotations. Significant experience (typically 7–10+ years) in hotel Sales & Marketing, with at least 3–5 years in a senior leadership role (Director of Sales, Director of Sales & Marketing, or equivalent) in an international 5‑star/luxury brand. Proven track record of delivering revenue growth and improving market share in a competitive environment. Excellent relationship‑building and negotiation skills with corporate clients, travel trade, and partners. Experience managing and developing high‑performing sales and marketing teams. Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field required. Professional training or certification in Sales, Marketing or Revenue Management is a plus.